Reclaimed Being is a therapeutic massage center in Brooklyn, New York run by LMT Chris Minehan. The purpose of this project was to rebrand the business and develop a beautiful and consistent voice to re-engage recurring customers and to reach and attract new customers.
We used an interview and co-creation process to better understand both the business and the customer demographic. This process resulted in a very clear Brand EVM (Essence, Voice, and Mantra) illustrating the importance of self love and nurture. With this new direction we were able to progress to creating the visual design emulating a cool but soft aesthetic.
Resposibilities included: Art direction. Branding. Graphics. Advertising.