humanizing enterprise technology
a [72-hour brand sprint] case study
challenge
A startup ERP integrator needed to stand out in a market where competitors offered similar services with identical messaging. They faced the challenge of connecting emotionally with technical buyers while maintaining their expertise in a jargon-heavy industry.
approach
- created distinctive positioning in 3 days
- developed human-centered narrative
- established emotional connection framework
- built technical-to-human communication strategy
immediate impact
days 1-3
- clear positioning defined: "the calming force in ERP chaos"
- authentic brand voice established
- trust-building messaging created
- ready-to-execute strategy delivered
long-term results
through agency implementation
- strong market differentiation achieved
- authentic customer connections built
- clear competitive advantage established
- scalable brand foundation created