commercializing wildfire detection
a [culture merge] case study
challenge
A technology company with strong government/military contracts needed to expand into commercial markets. Despite superior technology, their internal culture and market positioning were too rigid for commercial success, threatening their growth potential and ability to attract diverse talent.
approach
- developed bridge between technical and commercial cultures
- created flexible communication frameworks
- aligned internal expertise with market opportunities
- established metrics for commercial success
immediate impact
first 30 days
- clear alignment between technical and commercial teams
- 100% retention during transition
- streamlined decision-making processes
- enhanced internal communication efficiency
long-term results
6-10 Months
- 35% increase in brand recognition
- 25% increase in qualified sales leads
- successful commercial market entry
- maintained government relationships while growing commercial presence