launching a trusted travel brand

a [72-hour brand sprint] case study

challenge

A new, independent travel agency focused on Belize needed to establish immediate market presence and trust. As a startup, they faced the challenge of standing out in a crowded market while building credibility with future clients, partners, and team members—all without an existing track record.

approach

  • developed clear strategic positioning in 3 days
  • created emotionally resonant market narrative
  • established authentic brand voice
  • built human-centered launch strategy

immediate impact

days 1-3

  • distinctive positioning defined: "your favorite aunt"
  • authentic brand story crafted
  • trust-building framework established
  • ready-to-execute strategy delivered

long-term results

through agency implementation

"Nader and his team created a business out of nothing, which is a testament to what they can do. They will hit the ground running and get everything done ASAP.

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