empowering global scientific advancement
a [72-hour brand sprint] case study
challenge
The Shackleton Research Trust (SRT) needed to establish immediate credibility as a new non-profit connecting underrepresented scientists with global opportunities. Despite a compelling mission, they struggled to differentiate from traditional programs and needed to appeal to diverse stakeholders—from donors to students.
approach
- developed distinctive positioning in 3 days
- created compelling mission narrative
- established multi-stakeholder framework
- built inclusive communication strategy
immediate impact
days 1-3
- powerful positioning crafted: "empowering the individual together"
- inclusive brand story developed
- multi-audience messaging framework created
- ready-to-execute launch strategy delivered
long-term results
through agency implementation
- strong donor relationships established
- global academic partnerships secured
- clear market differentiation achieved
- scalable engagement platform built