launching a trusted travel brand
a [72-hour brand sprint] case study
challenge
A new, independent travel agency focused on Belize needed to establish immediate market presence and trust. As a startup, they faced the challenge of standing out in a crowded market while building credibility with future clients, partners, and team members—all without an existing track record.
approach
- developed clear strategic positioning in 3 days
- created emotionally resonant market narrative
- established authentic brand voice
- built human-centered launch strategy
immediate impact
days 1-3
- distinctive positioning defined: "your favorite aunt"
- authentic brand story crafted
- trust-building framework established
- ready-to-execute strategy delivered
long-term results
through agency implementation
- successful market entry achieved
- strong partner network established
- clear market differentiation
- scalable brand foundation built