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Armory Club

Design, brand and launch campaign for a new downtown-style bar in the Mission district in San Francisco.

Project Details

Client: Armory Club - Cybernet Entertainment, LLC

Date: September 2012

Online: ArmoryClub.com

The job was to create a logo using Cybernet Entertainment, LLC's "K" icon plus elements representing an Industrial-Victorian inspired environment evoking an upscale, dark and timeless spririt. Additionally, to create assets promoting a sexy, fun-filled and diverse atmosphere catering to an audience accustomed to a "downtown" nightlife in a dive-bar district in San Francisco.

Resposibilities included: Art direction. Graphics. Branding. Advertising.




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